A Guide to Informational Interviews

How to Ask, What to Say & Why It’s a Game-Changer

Looking to grow your career or break into a new industry? Don’t just send out resumes; start having conversations. Informational interviews are one of the most underrated tools in your professional toolkit. When used right, they can unlock insider knowledge, grow your network, and even uncover job opportunities before they’re publicly posted.

Let’s break it all down: what informational interviews are, why they matter, how to ask for one (without being awkward), and what to say once you’ve landed the call.

What Is an Informational Interview?

Think of an informational interview as a career conversation, not a job interview. It's a casual yet intentional chat with someone working in a role, company, or industry you admire. Your goal? To gather real-world insights, build connections, and gain clarity; without directly asking for a job.

Why They're a Must-Have in Your Career Strategy:

1. Discover the 'Un-Googleable' Truth
Job descriptions can only tell you so much. What’s the company culture really like? Is that role as exciting (or stressful) as it sounds? An informational interview gives you the real deal from someone who lives it every day.

2. Expand Your Network, Naturally
Even if the person you talk to isn't hiring, they might introduce you to someone who is. Many professionals enjoy paying it forward; especially if you’re genuine, respectful, and curious.

3. Reality-Check Your Plans
Considering a big career pivot? Dreaming of working for a household-name company? Talking to insiders can help you assess whether your vision aligns with reality and maybe even reshape your next move.

Who Should You Ask?

Don’t just default to recruiters. Think outside the box:

• Peers or new hires: Someone who recently joined the company you’re eyeing will have fresh, relatable insights- and may be more accessible than a busy executive.

• Alumni or immigrants like you: Look for people with a shared background. You’re more likely to get a “yes” if you’ve walked a similar path.

• Former employees: Want an unfiltered opinion? Former staff can provide honest insights. Just be respectful- don’t dig for gossip tough. 

• Entrepreneurs in your field: If you’re planning to start a business in Canada, speaking with small business owners can be gold.

How to Ask for an Informational Interview (Without Feeling Weird)

This is where many people freeze. But remember: most professionals have been where you are. Many will be flattered to be asked.

Here’s a friendly, effective template you can customize:

Subject: Quick Career Chat?
Hi [Name],

My name is [Your Name], and I’m currently [your role or background]. I came across your profile while researching [industry or company name], and I was really inspired by your journey; especially your work on [specific project, role, or company initiative].

I’m currently exploring opportunities in [your area of interest], and I’d love to ask you a few quick questions about your experience. Would you be open to a 15-minute chat in the next week or two?

Here’s a link to my calendar if that’s easiest: [Insert Calendly or scheduling link]

Thanks so much for considering. I really appreciate your time and insights.

Warm regards,
[Your Name]
[LinkedIn Profile or Website if applicable]

 What to Ask During the Informational Interview

Treat this like a professional coffee chat. You’re the interviewer. Come prepared with thoughtful questions and stay curious.

Here are some of our top picks:

• What made you choose this company (or industry)?

• What does a typical day look like in your role?

• What surprised you most when you first joined?

• How would you describe the workplace culture?

• What skills or traits help someone succeed here?

• What’s the best advice you’d give someone trying to break into this field?

• Are there others you recommend I speak with?

• Would you mind if I stayed in touch as I continue my exploration?

 After the Interview: Follow Up Like a Pro

Don’t skip this step. It’s your chance to leave a positive, lasting impression.

• Send a thank-you email within 24 hours. Keep it short, sincere, and specific.

• Connect on LinkedIn, if they’re open to it.

• Circle back if you take action based on their advice (e.g., land an interview, complete a course, pivot your focus). People love knowing they made an impact.