A Guide to Informational Interviews

How to Ask, What to Say & Why It’s a Game-Changer

Looking to break into a new industry, land your next job, or expand your network on LinkedIn? Before you fire off another resume into the void, start having conversations.

Informational interviews; also known as coffee chats; are one of the most powerful and underrated strategies for uncovering hidden job opportunities, understanding company culture, and getting real insider advice.

This guide will show you exactly how to request them, what to say, and how to turn these conversations into long-term relationships.

What Is an Informational Interview?

An informational interview is not a job interview. It’s simply a 15–20 minute networking conversation with someone working in a role, industry, or company you’re interested in.

Your goal:

Learn
Build connections
Get insider insights
Understand pathways into the company

No pressure. No awkward pitching. No asking for a job.

Why They’re a Must-Have Networking Tool (Especially on LinkedIn)

1. Learn What Google Can’t Tell You

Want the truth about company culture? Workload? Growth paths?
Informational interviews give you the real, unfiltered version of a job or workplace.

2. Expand Your Network; Effortlessly

Professionals love to give back.
Most are happy to share their story when asked politely and genuinely.

3. Discover Hidden Jobs

Did you know that over 70% of jobs are never publicly posted?
Conversations often lead to referrals, early job alerts, or connections with hiring managers.

4. Confidence for Your Career Pivot

If you’re switching industries, talking to insiders will help you decide whether it’s the right move.

Who Should You Reach Out To?

Here are ideal LinkedIn targets:

Recent hires (they remember what it’s like to be new)
Peers (less intimidating and often more available)
Alumni from your school or country
Immigrants with a similar journey
Former employees (respectful questions only)
Small business owners if you’re exploring entrepreneurship

How to Request an Informational Interview on LinkedIn

This is where people get nervous; but it doesn’t have to be awkward. Most professionals will be flattered that you noticed their career path.

Below is a LinkedIn outreach message template, optimized for high response rates.

LinkedIn Messaging Template

Message 1 : Connection Request
Hi [Name],
I came across your profile while researching [company/industry] and was inspired by your work in [specific area]. I’d love to connect and learn from your journey.

Message 2 – After They Accept
Hi [Name],
Thank you for connecting! I’m exploring opportunities in [industry/role], and your experience at [company] really stood out to me.
If you’re open to it, I’d love to ask a few quick questions about your career path. A 15-minute virtual coffee chat would mean a lot, but no pressure at all!
Here’s my Calendly in case it’s easier: [link]

Thanks again!

Here’s a friendly, effective email template you can customize:

Subject: Quick Career Chat?
Hi [Name],

My name is [Your Name], and I’m currently [your role or background]. I came across your profile while researching [industry or company name], and I was really inspired by your journey; especially your work on [specific project, role, or company initiative].

I’m currently exploring opportunities in [your area of interest], and I’d love to ask you a few quick questions about your experience. Would you be open to a 15-minute chat in the next week or two?

Here’s a link to my calendar if that’s easiest: [Insert Calendly or scheduling link]

Thanks so much for considering. I really appreciate your time and insights.

Warm regards,
[Your Name]
[LinkedIn Profile or Website if applicable]

What to Ask During the Informational Interview

Treat this like a professional coffee chat. You’re the interviewer. Come prepared with thoughtful questions and stay curious.

Here are some of our top picks:

What made you choose this company (or industry)?
What does a typical day look like in your role?
What surprised you most when you first joined?
How would you describe the workplace culture?
What skills or traits help someone succeed here?
What’s the best advice you’d give someone trying to break into this field?
Are there others you recommend I speak with?
Would you mind if I stayed in touch as I continue my exploration?

How to Ask for an Informational Interview (Without Feeling Weird)
This is where many people freeze. But remember: most professionals have been where you are. Many will be flattered to be asked.

After the Interview: Follow Up Like a Pro

Don’t skip this step. It’s your chance to leave a positive, lasting impression.

Send a thank-you email within 24 hours. Keep it short, sincere, and specific.
Connect on LinkedIn, if they’re open to it.
Circle back if you take action based on their advice (e.g., land an interview, complete a course, pivot your focus). People love knowing they made an impact.